Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
from Wiley
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Logo Design Workbook: A Hands-On Guide to Creating Logos
by Noreen Morioka, Terry Stone Sean Adams
from Rockport Publishers
This book will be the first in a series of practical and inspirational workbooks that will cover all the fundamental areas of the graphic design business. Each book will provide the reader with a range of content about the featured subject providing a number of tools to help them make better designs. This series will go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily.
This book/series will offer the reader ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients, as well as hardworking content focused on the basics including: - Choosing colors - Choosing the right typeface - Size matters - How to incorporate logos on products and collateral - Common mistakes in logo design - What makes a logo successful
Scattered throughout the second portion of the book will be profiles/interviews with prominent logo designers as well as sidebars which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.
1,000 Restaurant Bar and Cafe Graphics: From Signage to Logos and Everything in Between (1000 Series)
by Luke Herriott
from Rockport Publishers
Fashion Sketchbook
by Bina Abling
from Fairchild Publications
New Fashion Figure Templates: Over 250 Templates
by Patrick John Ireland
from Batsford
LogoLounge 3: 2,000 International Identities by Leading Designers (LogoLounge)
by Bill Gardner
from Rockport Publishers
The third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms supply multiple logos to the site. Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
The Best of Brochure Design 9 (Best of Brochure Design)
by Jason Godfrey
from Rockport Publishers
Modern Dog: 20 Years of Poster Art
by Michael Strassburger
from Chronicle Books
Seattle-based design studio Modern Dog's heady mix of cheeky humor and punk rock aesthetics makes them unique among design firms and a hell of a lot of fun. Gathered here for the first time is their groundbreaking work in poster design over the past two decades. Posters for theater, events, music, social issues, and self-promotion run the gamut of approaches and attitudes, but always reflects founders Mike Strassbuger and Robynne Raye's distinctive eye. What's more and unusual in a design monograph their text is laugh-out-loud funny on nearly every page. Interviews with Mike and Robynne by design luminaries James Victore and Rick Valicenti and an essay by critic Steven Heller illuminate the working methods of these creators of iconic and irreverent fin-de-siècle design.
Branding for Nonprofits
by DK Holland
from Allworth Press
•Addresses the connection between branding and fund-raising
• There are 1.6 million nonprofits in the United States. Stand out from the crowd!
Branding for Nonprofits provides the processes, tools, and thinking needed to brand to rebrand. Author D.K. Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctive, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice.
Logo
by Michael Evamy
from Laurence King Publishers
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white.
By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.
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Dover Women Advertising Cuts of the 20s and 30s: CD-ROM and Book Women Advertising Cuts of the 20s and 30s: CD-ROM and Book ISBN: 0486997421
This rich treasury of more than 607 royalty-free cuts, selected from hard-to-find print publications, features zesty, often humorous illustrations of ladies in varied categories: fashion, entertainment, romance, domestic life, and special occasions. Loaded with nostalgia and engaging visual commentary, these cuts will work well in commercial print assignments as well as in varied arts and crafts projects. This book includes a CR-ROM containing 607 royalty-free images scanned at 600 dpi and saved in six different formats (TIFF, PICT, EPS, BMP, as well as Internet-ready JPEG and GIF). System Requirements: Windows 95, 98, ME, NT, 2000, XP OR Macintosh, all versions; CD-ROM drive. Book specifications: paperback, 48 pgs., 8 1/4 in. x 11 in. Publisher: Dover, 2006.
Dover 1,001 Advertising Cuts from the Twenties and Thirties 1,001 Advertising Cuts from the Twenties and Thirties
Created by illustrators over a half century ago, these distinctive, well-designed graphics display all the necessary components of any successful spot illustration: they're compelling, informative, attractive, and provide a simple, direct message. Painstakingly culled from magazines, newspapers, books and catalogs of the 1920s and 30s, the cuts are ideal for use in any number of graphic assignments-- in advertisements and announcements, on greeting cards and menus, and a host of craft projects. Over 1,000 black and white illustrations are included. Paperback, 112 pages.ISBN:486254909. DOVER
HFP Easel Binders 11 in. x 8 1/2 in. horizontal
Modern presentation concept in durable cover detailed seam stitching. Ideal for advertising, marketing, or art presentations or board meetings. Flaps reverse fold and are secured by VELCRO brand closure for sturdy flip-over easel viewing. 40 views (20 pockets). Black.
HFP Easel Binders 8 1/2 in. x 11 in. vertical
Modern presentation concept in durable cover detailed seam stitching. Ideal for advertising, marketing, or art presentations or board meetings. Flaps reverse fold and are secured by VELCRO brand closure for sturdy flip-over easel viewing. 40 views (20 pockets). Black.
Dover Wine & Champagne Art Cards ISBN: 0486449351
Romantic, humorous, and elegant, these promotional vignettes for wine and champagne date from the heyday of poster and advertising art. This unique collection features works by such masters as Jules Cheret, Alphonse Mucha, Leonetto Cappiello, and other masters of popular art, selected from rare early-20th-century sources. The book contains 24 cards. Book specifications: paperback, 6 pgs., 9 in. x 12 in. Publisher: Dover, 2006.
Dover Santa Claus Illustrations Santa Claus Illustrations
Inexpensive, time-saving motifs are especially practical when art directors are at their busiest preparing holiday material Included are heads, full figures, spots, mortised cuts and more, each illustration reproduced in three sizes to eliminate the need for statting. You'll find a collection of reindeer and sleighs, St. Nick in various poses, and much more. Ideal for display advertising, packaging, posters, and a myriad of other uses. Paperback, 64 pages.ISBN:486251551. DOVER
Dover Cupids & Cherubs CD-Rom and Book Cupids & Cherubs CD-Rom & Book
Enchanting collection features heavenly creatures in a host of settings--entwined in wreaths, playing musical instruments, holding flowers, and more. Ideal for enhancing holiday signs, posters, and advertising and catalog copy, these 127 captivating, permission-free images can also be used for decoupage and other crafts. Paperback book measures 8 1/4 in. x 11 in., 64 pages. Dover. ISBN 0486996085.
Dover Ready to Use Holiday Small Frames and Borders Ready to Use Holiday Small Frames and Borders
Graphic artists will find a wealth of holiday-related art in this treasury of copyright-free material. Included are 229 small frames and borders that cleverly incorporate a wide variety of special occasion motifs: spider webs and pumpkins, cornucopias, autumn leaves, Torah scrolls, menorahs, a tiny sleigh and reindeer, candy canes, cupids, hearts, shamrocks, Easter eggs, stars and stripes, and many more. Presented in a broad range of sizes and formats, these frames and borders are ready to enhance announcements, advertising copy and other printed messages. They can also be scanned into a PC or used in other ways to add sparkle and flair to any holiday-oriented graphic project. Paperback, 64 pages.ISBN:486296237. DOVER
Dover Food and Drink Spot Illustrations Food and Drink Spot Illustrations
Here in 32 plates and 390 illustrations is a ready-to-use food supply to meet the demand. Rich black and white designs on coated stock are already prepared for clipping and immediate use without statting. You'll find lively illustrations of meats, fish, vegetables, drinks, desserts, breads, coffees, herbs and spices, and more - just right for use on menus, posters, border designs, programs, advertising and book illustration. Just clip and use - a feast for the working artist or illustrator. Less than one cent per spot Paperback, 64 pages.ISBN:486241394. DOVER
Dover Ready-To-Use Illustrations of Pets Ready-To-Use Illustrations of Pets
In this handy archive, noted illustrator Bob Giuliani presents detailed, professional-quality illustrations of pets, including all the familiar household varieties (dogs, cats, birds, etc.) as well as a menagerie of more exotic creatures: iguana, ferret, tarantula and other fauna. Ideal for pet shop and veterinary advertising, flyers, announcements, newsletters and many other uses, these immediately usable images, each printed in three handy sizes, will be indispensable for graphic artists, illustrators and anyone in need of pet-related graphic art. Paperback, 288 black-and-white, copyright-free illustrations, 64 pages printed one side only.ISBN:486282031. DOVER
