David Busch's Nikon D300 Guide to Digital SLR Photography
by David D. Busch
from Course Technology PTR
Have you unpacked your new Nikon D300 digital SLR camera and want to get started right away taking professional quality pictures? David BuschÂ’s Nikon D300 Guide to Digital SLR Photography will show you how, when, and why to use all the cool features, controls, and functions of your camera to take great photographs of anything. After a brief introduction to the camera to help you get your bearings, youÂ’ll dive right into all the exciting, innovative capabilities of the D300 including the focus controls, flash synchronization options, how to choose lenses, and which exposure modes are best. Beautiful, full-color images illustrate where the essential buttons and dials are, and youÂ’ll find tips and techniques that can be applied to any type of photography to help you take better pictures with your new digital SLR. Whether you are new to digital SLR photography or an experienced pro, David BuschÂ’s Nikon D300 Guide to Digital SLR Photography will help you maximize your cameraÂ’s capabilities.
Envisioning Information
by Edward R. Tufte
from Graphics Press
A remarkable range of examples for the idea of visual thinking, with beautifully printed pages. A real treat for all who reason and learn by means of images. -- Rudolf Arnheim
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs)
by Ellen Lupton
from Princeton Architectural Press
The organization of letters on a blank sheet -- or screen -- is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.
Thinking with Type is divided into three sections: letter, text, and grid. Each section begins with an easy-to-grasp essay that reviews historical, technological, and theoretical concepts, and is then followed by a set of practical exercises that bring the material covered to life. Sections conclude with examples of work by leading practitioners that demonstrate creative possibilities (along with some classic no-no's to avoid).
Things I have learned in my life so far
by Stefan Sagmeister
from Abrams
Amazon Best of the Month, March 2008: Many consider Stefan Sagmeister to be our most important living designer, but he reaches beyond design circles in sharing 20 Things I have learned in my life so far, including the fact that "keeping a diary supports personal development." Proving his point, this book grew from a list in his diary during a year-long commercial hiatus. He returned to paid work with greater freedom from clients and himself, and created a series of projects spelling out personal truths--"worrying solves nothing," "trying to look good limits my life," and other simple, meaningful statements. Most are public and interactive (words spelled out on the backs of swimmers in the Hudson River, or displayed by enormous blow-up monkeys lounging around Scotland, or flaming in Singaporean bamboo scaffolding), while others are more private experiments with intriguing materials (sausages, cacti, sperm). All are presented--along with personal anecdotes supporting his assertions and notes on the practicalities of creating each project--in an alluringly interactive format: a "box" of 15 booklets with unique covers that can be switched to transform the look of the case from creepy to lovely. --Mari Malcolm
With the support of his clients, Sagmeister transformed these sentences into typographic works, from billboards in France to sign-toting inflatable monkeys on the streets of Scotland. Accompanied by essays from design historian Steven Heller, Guggenheim chief curator Nancy Spector, and UK psychologist Daniel Nettle, as well as Sagmeister's own words, the series is revealed as a complex blend of personal revelation, art, and design--an eclectic mix of visual audacity and sound advice.
This book consists of 15 unbound signatures in a laser-cut slipcase. Shuffling the sequence of the signatures will produce 15 different covers.
Graphic Artists Guild Handbook: Pricing & Ethical Guidelines (Graphic Artists Guild Handbook: Pricing & Ethical Guidelines)
by Graphic Artists Guild
from Graphic Artists Guild
Graphic Artists Guild Handbook: Pricing & Ethical guidelines, 12th Edition is the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning speed.
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
by Alina Wheeler
from Wiley
This innovative approach -- blending practicality and creativity -- is now in full-color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
by John Maeda
from The MIT Press
Received an Honorable Mention in the Communication and Cultural Studies category of the 2005 Professional/Scholarly Publishing Annual Awards Competition presented by the Association of American Publishers, Inc.
Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more.
Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.
Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
Layout Workbook: A Real-World Guide to Building Pages in Graphic Design
by Kristen Cullen
from Rockport Publishers
Layout Workbook is the third book in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works.
Cullen approaches layout with this comprehensive guide that begins with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as Inspiration, The Process of Design, Choosing Type, Structure and Spatial Organization, Establishing Hierarchy, and Communicating Messages. Following this thorough and instructive section is a diverse collection of visual case studies showcasing some of the best of layout design; inspirational quotations; and a unique, progressive book design that is truly reflective of the content.
The book is more than a collection of great examples of layout. It is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of designthe how and why of the creative process.
World War Hulk: Marvel Universe
by Christos Gage
from Marvel Comics
"World War Hulk" is encompassing the entire Marvel Universe, and the effects of the fight are being felt by every hero, villain, and civilian. In Avengers: The Initiative, when the Hulk and his Warbound invade America, the Superhuman Armed Forces answer the call! Meanwhile, the Irredeemable Ant-Man is on the run, hiding from S.H.I.E.L.D. But now things have changed - the Hulk has come to town! Also, with Iron Man missing after his battle with the Hulk, S.H.I.E.L.D. is thrown into chaos! In other corners of the Marvel U Johnny Blaze gets what he wanted. Temporarily setting aside his quest for the remaining avatars of Lucifer, he has forced the Ghost Rider into a confrontation with The Hulk in hopes of saving the innocent. And it's an all-out action as the X-Men battle the Hulk in defense of Professor Xavier's dream! You've never seen a Hulk/Wolverine matchup this savage! Collects Avengers: The Initiative #4-5, Irredeemable Ant-Man #10, Iron Man #19-20, Ghost Rider #12-13, World War Hulk: X-Men #1-3
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General's Layout Pencil dozen
Standard size round pencil, black graphite lead. Very soft, equivalent to a 6B. An excellent tool for the art department, for sketching, and general layout work. No. 555
General's Draughting Pencil pencil #G314
General's Draughting Pencil is a soft. extra smooth graphite pencil. It's the classic pencil for drawing and sketching. The pencil has a thick, 1/8 in. lead with a pre-sharpened tip. The barrel is made with premium incense cedar wood, a sustainable resource.
General's Jumbo Charcoal pack of three
General's Jumbo Charcoal Sticks are made of extra soft, compressed charcoal. Their flat edges can be used for broad strokes, or they can be sanded to a fine point for detailed work. Each package comes with three charcoal sticks. The sticks measure 2 7/8 in. x 7/16 in. x 1/4 in.
General Purpose Drafting and Design Templates 1043i Pickett general purpose jr.
A variety of inking and drafting plastic templates made for the needs of architects, builders and contractors. Brand is Berol Rapidesign. Unless otherwise specified, scale is 1/8 in. = 1 foot. Also see pages of templates.
General's Artists Charcoal pack of 5
Pure willow charcoal sticks. 5 1/2 in. long. 2 thin, 2 medium and 1 thick.
General's Learn to Draw Now #30 kit
Complete drawing lesson book & all the tools you need to Draw Now. Learn drawing techniques using General's easy to follow book and some of the world's finest artist pencils and tools. Start with the basic drawing techniques that the professionals use--stroke style, shading and tone. Advance to the use of perspective, composition, and observing the world around you draw what you see. Learn tips and steps to complete still life's, landscapes, animal drawing, and human portraits. As a special bonus, also included are lessons on cartooning.Kit contains 28 page graphite and charcoal technique book, two General's charcoal pencils, two Kimberly graphite pencils, one General's layout black drawing pencil, one General's carbon sketch pencil, 20-sheet pad of drawing paper, Factis white eraser, blending tortillion, and All Art sharpener.
General's Charcoal Pencil Kit charcoal pencil kit
With General's extra smooth charcoal drawing pencils you can achieve dramatic blacks and create beautiful blended sketches. Kit includes three charcoal pencils (2B, 4B, 6B), one charcoal white pencil, and a kneaded eraser. Charcoal white pencil also works as a wash out pencil for marking fabrics.
General's SketchMate charcoal and graphite drawing kit
This unique kit includes all of the artist's tools you need to get started: three General's graphite drawing pencils (2H, 2B, HB); two charcoal pencils in a soft and hard, one layout extra black pencil, sand paddle pointer, All Art sharpener, tortillion, and eraser. Use the sand paddle to sharpen charcoal pencils to a smooth point. Use the soft white vinyl eraser both as an eraser and also to lift off graphite or charcoal from page and create highlights in drawing. Cut small shapes off of the eraser for detail work. Blend charcoal or graphite with paper tortillion-stump for a softer look.
General's Charcoal Drawing Kit #15 charcoal set
This all-purpose kit provides everything you need to create artwork in charcoal. The set contains: One white charcoal pencil Five charcoal pencils (HB, 2B, 5B, and two 6Bs) One carbon sketch pencil Two regular charcoal sticks One white charcoal stick One wide charcoal stick One kneaded eraser One Little Red All Art Pencil Sharpener
General's Charcoal Pencils 2B box of 12
Created expressly for artists and the quality art materials trade, these pencils express the ultimate in charcoal medium. Made from highly refined willow charcoal and blended with the finest organic blacks, these pencils yield rich warm black tones unattainable with any other medium. Box of 12. #557



